THE
FASHION/SCIENCE

Rooted in the philosophy that quality should outweigh quantity, Rhode champions a curated approach to beauty, favouring fewer, better     products over excess. From ingredient selection   to formula development and packaging design, every detail reflects a commitment to individuality and universal efficacy. By reimagining some of the industry’s staples, the brand isn’t just following the tradition of the past but rather reshaping the norms of beauty, creating products that meet the needs of today’s consumer, here and now, rather than relying solely on what has worked for people in the past.

So, with $212 million in net sales over the past 12 

months and a strategy that continuously boosts the brand’s appeal alongside products that

consumers are eager to buy, why would Hailey Bieber sell Rhode to e.l.f. Beauty for $1 billion